4/18/2023 0 Comments Ethos pathos logos examples![]() In step 1 (backstory) I appeal to ethos.You’ll be amazed how things fit into place.ĪNYWAY, what I really want to show you is that every part of this time-tested framework fits neatly into ethos or pathos or logos… If this pattern seems familiar, it’s because pretty much every good book, film or piece of marketing ever created follows this exact hero’s journey.įun Exercise: Next time you’re reading a book or watching a movie have a go at matching the plot to these steps. Achievement – What happened in the end? and.Conflict – How did I overcome resistance?.Desire – What did I want? How did it feel?.Backstory – Why should you listen to me?.To really understand ethos, pathos and logos, it’s helpful to see them at work.įor example, here’s an 8-step framework I often use when I write TAoL‘s updates… Let’s look at some real-world examples… Examples Of Ethos, Pathos And Logos. They’re the three pillars of persuasion, you’ll find them in anything from good speeches, to good emails, to good marketing and mastering them is absolutely critical. Logos is laying out evidence, logic and reasoning.Pathos is connecting with and stoking emotion and.Ethos is establishing credibility, integrity and trust.Think of them as a 3-step checklist you can run through whenever you’re trying to convince or resist being convinced: What Are Ethos, Pathos And Logos?Įthos, pathos and logos are awesome. The Art of Living will never share your email. I want to talk about ethos, pathos and logos. And our knowledge of how people influence and are influenced by others gets deeper and more nuanced every day.īut in this update, I want to talk about the three modes of persuasion first laid down by Aristotle in his Rhetoric – an ancient Greek treatise on persuasion that’s ~2,500 years old. Now, there are many ways that they do this, from the noble to the downright despicable. Whether they know it or not, whether they choose to admit it, EVERYONE is trying to change what you think or believe to be true. Everyone is trying to influence your goals and your actions. ![]() I try to convince you that reading more, learning faster and being more productive are worthwhile goals that pursuing them is the fastest and easiest way to master your health, wealth and relationships.įrom politicians to charities to businesses, from your friends, family and colleagues to people you’ve never even met – everyone is constantly at it. In these updates, I try to persuade you to take action. There’s a war going on all around you – and it’s a war of persuasion. Why Ethos, Pathos And Logos REALLY Matter. ![]()
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